The Business of Sports


The Business of Sports

The Business of Sports

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The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. The authors compile a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories.9780763780807 This up-to-date quick reference guides the rea


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