Theres No Business Thats Not Show Business Marketing in an Experience Culture


There's No Business That's Not Show Business Marketing in an Experience Culture

There's No Business That's Not Show Business Marketing in an Experience Culture

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Three interrelated megatrends are transforming marketing and branding: the collapsing effectiveness of traditional advertising, the rapid rise of the independent consumer and the emergence of an 'experience culture.' In this radically new environment, 'all business is now show business. Show business offers powerful lessons and techniques used to cut through the clutter, engage customers personally, redefine products or categories--and create real value. In 'There's No Business That's Not Show Business: Marketing in the Experience Culture, the world's leading expert on experiential marketing demonstrateshow to leverage show-business razzle dazzle--no matter what's being sold. Using powerful case studies ranging from Altoids to Oracle, Volkswagen to Crayola, Bernd Schmitt identifies scores


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