In this age of entrepreneurship and working women all over the world I feel that the women of Britain have been less than informed of what is available for them! With the internet being the greatest power of our age and continuing to grow apace the information as to how to leverage this for the Mums of the UK has just not been there!
The States has a lovely phrase - Mompreneurs - which basically gives a title to the women who stay at home and raise their children. However in today's economy and ever spiralling prices of everything - a second income is sorely needed by many. So how to manage it?
Mums As Entrepreneurs
How about starting with the opportunities offered on the internet? I am not talking about becoming a virtual Avon representative, neither am I talking about filling in tedious forms and surveys day after day to earn a few pence! How boring would that be! What I am talking about is creating your own business online - becoming a real entrepreneur - whilst at home! Most homes in the UK have access to a computer and most Mums have some time to themselves during the day whilst waiting to pick up the kids from school - that is all you need to get started! Sound too simple? Let me explain how it works. Please understand here that I am not trying to sell you anything!
First - what does it mean to be an entrepreneur -an entrepreneur is defined in the dictionary as an owner or manager of a business enterprise who makes money through risk and initiative. Initiative? Risk? Ok those are the terms for the high flyers of Wall Street and The City - running an internet business is slightly different.
There are a few amazing companies out there that provide all the training you could possibly want in order to use the internet as its meant to be used. Top tier training platforms that guide you at every level - whether you are using their products or you have your own product/service that you want to be able to sell to a much larger audience than the local group of friends and relatives!
I found one that allows me to just use the art of writing - posting a blog it's called! Everything is set up for you - you dont even have to create your own site - you just use theirs! I write a post every day on any topic I like and they do all the rest. Theirs is the time and effort of sending it all around the world through their advertising - all I have to do is write! Every day - on anything!
Still - that's me and it works for me! Let's say you wanted to use the computer for more than just surfing and sending the occasional e-mail - that you really want to do something to earn real money. Something we all want currently! How do you start? An entrepreneur understands that it isn't necessarily what you are selling these days but who you know and who knows you. This starts with social media. Facebook has become larger than a country in terms of the number of its users! Anything you post on Facebook is going to go to every single one of your friends on-line to start with.
Secondly there is Twitter - also a very fast growing social media site - you gain followers by what and how often you send out a tweet - this is then linked back to your Facebook account also - see how it already starts to grow? Putting a link to your business or service here sends people to that page. You begin to develop a following and create relationships in both of these sites. This is the way forward for an entrepreneur! Getting out there so that people can find you!
Writing articles is another way forward - choose a topic that you know well and write about it - share it with others - your expertise or experience. There are many article sites out there - Ezine Articles being the most well-known. You begin to establish yourself as an expert - people come to you as a result of that. You begin to be found on Google under your name - this is where you want to be!
Not everyone has a product or service to sell - so how do you find a company that you feel you want to work with? This is where your due diligence comes in (searching everything you can find on the name of that company, its leaders, its training platform, its commission structure, its ethos and most important of all - its integrity)
Look for a community of entrepreneurs that have already made it big - 7 figure earners who are willing to share their knowledge. Not just abandon you with a load of training videos to follow which don't make any sense to you! Look for real people that you can actually talk to, ask questions of, get guidance from, feel comfortable with and be inspired by.
Mums As Entrepreneurs
Why not? Begin your search - narrow it down to a handful of companies - really research, watch the videos they create, listen to the testimonials, what are their products. Narrow it down again to a couple - ask questions! How long have they been in business? Are they really well-known already? Whatever you do, don't fall for anything that offers to get you rich quick! If it sounds too good to be true - it probably is!
Anything worth having is worth working for and being an entrepreneur means that you are prepared to commit to something you really want. Giving it the effort and the time that you have. Success is not a goal - it is a journey!
Here's to yours in whatever you choose to do! Be a mum but be an entrepreneur as well!
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